Talkin’ ‘Bout Their Generation

Vendors, solicitors, and employers are all vying for the attention of—and struggling to understand—the 80 million young people emerging from high schools, colleges, or universities and entering the workforce in droves. The “Google Generation,” the “Mac Generation,” and the “Net Generation” are just a few of the names given to the generation of people who have yet to celebrate their 30th birthdays.

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