The Global Language: Using Symbols and Icons When Delivering Technical Content

Perhaps the greatest advantage offered by the Internet and the World Wide Web today is the fact that it is truly “world wide” and opens up an unprecedented international marketplace for the delivery of goods and services. Small companies can now sell into marketplaces never dreamed of before, while large multinational companies can streamline their internal communications, and cross-border and cross-cultural cooperation has become a reality. However, the global marketplace also raises a fundamental issue—that of global communication.

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