Intercom, the magazine of the Society for Technical Communication, is published to provide practical examples and applications of technical communication that will promote its readers’ professional development. Publisher Society for Technical Communication Editor Elizabeth E. Pohland Assistant Editor Kevin Cuddihy CONTRIBUTING EDITORS Scott Abel, Meet the Change Agents Andrea Ames and Alyson Riley, The Strategic IA Thomas Barker, The Academic Conversation Nicky Bleiel, The Essentials Marc Lee, Media Matters Jack Molisani, Advancing Your Career Neil E. Perlin, Beyond the Bleeding Edge Linda Roberts and Lisa Pappas, All Access Derek Ross, Ethics Brian Still, Trends in Usability EDITORIAL ADVISORY PANEL Barrie Byron, Elizabeth (Bette) Frick (Chair), John Hedtke, Jack Molisani, Andrea Wenger STC BOARD OF DIRECTORS Officers Nicky Bleiel, President Kit Brown-Hoekstra, Vice President Alan Houser, Immediate Past President Jane Wilson, Treasurer Alyssa Fox, Secretary Directors Bernard Aschwanden, Ray Gallon, Deanne Levander, Ben Woelk SOCIETY FOR TECHNICAL COMMUNICATION 9401 Lee Highway, Suite 300 Fairfax, VA 22031-1803 +1(703) 522-4114 | +1(703) 522-2075 fax http://intercom.stc.org Send questions and correspondence to the editor at the above address. General information about STC: firstname.lastname@example.org or www.stc.org. Address Changes: email@example.com Intercom Editorial: firstname.lastname@example.org Reprint Permissions: www.copyright.com Intercom (ISSN 0164-6206) is published 10 times a year (monthly, except for August and November) by the Society for Technical Communication, 9401 Lee Highway, Suite 300, Fairfax, VA 22031-1803, a nonprofit educational organization, as a service to its membership. Membership in STC includes a subscription to Intercom. Periodicals postage paid at Fairfax, VA, and additional offices. Postmaster Send address changes to Intercom, Attn: Membership, c/o Society for Technical Communication, 9401 Lee Highway, Suite 300, Fairfax, VA 22031-1803. Copyright © 2013 by the Society for Technical Communication. All rights reserved. Printed in the USA. All articles in Intercom are copyrighted by the authors unless otherwise indicated. Anyone interested in reprints, reproductions, or reuse must contact the authors for permission. To advertise in Intercom, contact Stacey O’Donnell at email@example.com, Society for Technical Communication, 9401 Lee Highway, Suite 300, Fairfax, VA 22031. Ph: +1(703) 522-4144; Fax: +1(703) 522-2075.