Intercom, the magazine of the Society for Technical Communication, is published to provide practical examples and applications of technical communication that will promote its readers’ professional development.

Publisher Society for Technical Communication

Editor Elizabeth E. Pohland

Assistant Editor Kevin Cuddihy

CONTRIBUTING EDITORS

Scott Abel, Meet the Change Agents

Andrea Ames and Alyson Riley, The Strategic IA

Thomas Barker, The Academic Conversation

Nicky Bleiel, The Essentials

Marc Lee, Media Matters

Rich Maggiani, Social Media Insights

Jack Molisani, Advancing Your Career

Neil E. Perlin, Beyond the Bleeding Edge

Linda Roberts and Lisa Pappas, All Access

Derek Ross, Ethics Scenarios

Brian Still, Trends in Usability

EDITORIAL ADVISORY PANEL

Barrie Byron, Elizabeth (Bette) Frick (Chair), John Hedtke, Jack Molisani, Andrea Wenger

STC BOARD OF DIRECTORS

Officers

Nicky Bleiel, President

Kit Brown-Hoekstra, Vice President

Alan Houser, Immediate Past President

Jane Wilson, Treasurer

Alyssa Fox, Secretary

Directors Bernard Aschwanden, Ray Gallon, Deanne Levander, Ben Woelk

SOCIETY FOR TECHNICAL COMMUNICATION

9401 Lee Highway, Suite 300

Fairfax, VA 22031-1803

+1(703) 522-4114 | +1(703) 522-2075 fax

Send questions and correspondence to the editor at the above address. General information about STC: stc@stc.org or www.stc.org.

Address Changes: membership@stc.org

Intercom Editorial: intercom@stc.org

Reprint Permissions: www.copyright.com

Intercom (ISSN 0164-6206) is published 10 times a year (monthly, except for August and October) by the Society for Technical Communication, 9401 Lee Highway,

Suite 300, Fairfax, VA 22031-1803, a nonprofit educational organization, as a service to its membership. Membership in STC includes a subscription to Intercom. Periodicals postage paid at Fairfax, VA, and additional offices.

Postmaster Send address changes to Intercom, Attn: Membership, c/o Society for Technical Communication, 9401 Lee Highway, Suite 300, Fairfax, VA 22031-1803.

Copyright © 2013 by the Society for Technical Communication. All rights reserved. Printed in the USA.

All articles in Intercom are copyrighted by the authors unless otherwise indicated. Anyone interested in reprints, reproductions, or reuse must contact the authors for permission. To advertise in Intercom, contact Stacey O’Donnell at stacey.odonnell@stc.org, Society for Technical Communication, 9401 Lee Highway, Suite 300, Fairfax, VA 22031. Ph: +1(703) 522-4144; Fax: +1(703) 522-2075.