Editorial – intercom

Category: Editorial

A Note from the Editor

Liz Pohland liz.pohland@stc.org Visual communication, in practice and research, is being increasingly recognized as an important part of the communication process. Because of my background as a graphic designer, I am always pleased when articles in Intercom are devoted to color theory and/or visual communication techniques, and I also know very well how effectively color can contribute to almost any information source. For example, color is extremely effective in marketing, brand identity, increasing memory, engaging and increasing participation, and informing users. This issue is no exception. Alan Porter’s examples of color use in “Communicating with Color” are especially vivid for… Read the rest